MARKETING MANAGEMENT

• Over 10 years hands-on experience in online marketing, mobile marketing, newsletters, social media, SEO, writing, pay-per-click and sales.

• Developed marketing programs for multicultural domestic and global markets

• Accustomed to high presure enviroments in achieving quantifiable results under aggressive deadlines

• Aptitude for quickly learning new technologies and complex products

• Project management, motivator and team leader

• Bachelor degree in Mass Communications

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PROFESSIONAL EXPERIENCE

DREAMENTIA CREATIVE LABORATORIES

2012 – Present: Los Angeles, California

 

( www.Dreamentia.com ) provides marketing and advertising services in both offline (tv, radio, print) and online (web, social, interactive).

“My responsibility is to create a new online/digital department for Dreamentia. Dreamentia is a traditional Advertising Agency (TV, Radio, Print, Logos etc.)”

• Create and implement successful Online Marketing Plans for clients.

• Manage and create editorial calendar for clients.

• Review and analyze SEO for client sites.

• Consult and direct all web and mobile projects.

• Research and implement new technologies.

• Social media manager and strategist.

• Eblast and Newsletter director for multiple clients.

• Manager of Adwords, Facebook Ads for clients and corporate account.

• Sales consultant and strategist in online technology, marketing and direction of company.

• Report directly to CEO and stakeholders.

• Lead new sales opportunities and serves as liaison between clients & agency.

• Generate new revenue opportunities and maximize current revenue streams.

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PLASTIC SURGERY STUDIOS

2009 – Present: Rancho Cucamonga, California

 

( www.PlasticSurgeryStudios.com ) provides total Internet marketing solutions for plastic surgeons, cosmetic surgeons, dermatologists, and cosmetic dentists everywhere. Clients include Dr. 90210 Robert Rey.

• Manage day-to-day operations of network of websites, including: www.PlasticSurgeryStudios.com, www.PlasticSurgery.com, www.iEnhance.com, www.CosmeticSurgery.com.

• Constructed first Social Media team in company’s history.

• Manage day-to-day SEO and online marketing of Plastic Surgeons websites.

• Manage Facebook, Quora, Twitter and other social media outlets.

• Manage monthly editorial calendar for entire network of websites,and used outside resources like HARO.

• Create new advertising model for CosmeticSurgery.com based off of Google DFP (DoubleClick For Publishers).

• Implement branding and marketing vision in adherence to Internet best practices.

• Analyze monthly and yearly statistics, forecasting and achievement results.

• Manage an online resource team, which includes SEO, graphics, writing, programming and customer service.

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NERO INC.

2007 – 2009: Glendale, California

 

( www.nero.com ) Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device.

• Representative accomplishment:
Helped generate the largest internet profit in Nero Inc. history between October 2007 and January 2008.

• Develop creative demographics-based marketing strategies, including an extensive email marketing program to multiple regions and languages.

• Managed and directed all Latin American and French Canadian website marketing and promotions.

• Principal leader for all North and Latin American newsletter and eblast strategy.

• Create compelling newsletter articles, promotions and events on a weekly basis.

• Produce regionalized, language-specific versions of online marketing assets for North America, Latin America and Brazil while adhering to corporate branding standards.

• Implement processes for encouraging up-selling and cross-selling through online store .

• Improve campaign results through extensive A/B testing and statistical analysis.

• Segment complicated email data using SQL queries through API.

• Monitor and adjust Google AdWords campaigns daily to maximize click-throughs and conversions .

• Partner closely with the Marketing Analytics team on reporting and deep-dive requirements.

• Work closely with partners and vendors in Brazil, Germany, and Japan.

• Execute against budget and ensure accurate expenditure tracking.

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